Local Services Ad Audit
One monthly audit artifact — GBP audit, ad-account audit, lead-source breakdown, and a recommendations doc. Flat $790/mo.
What ships
What you get with the Local Services Ad Audit tier, each month.
One full LSA account audit, lead-quality review, and weekly adjustment brief, every month.
1. GBP audit
A structural read of the Google Business Profile: primary category verified against the trade the field tech actually runs, secondary categories aligned to the service-area polygons, NAP consistency across the citations Google is using to ground the LSA lead, hours and service descriptions trimmed of the buyer-hesitation fluff, and the photo / Q&A posture that the GBP audit grid reads against. This is the audit-of-record the local-services engagement is rooted in.
2. Ad account audit
The same posture we bring to a Google Ads account applied to the LSA account: trades verified for the service-area polygons the buyer traffic actually lives in, jurisdiction checks against state license data for trades that need it, screen-form fields matched to the job the field tech actually runs, and budget pacing across trades against the prior month's lead volume. The ad-account audit is what the lead-source breakdown traces back to.
3. Lead-source breakdown
A row-by-row read of where the last month's screened leads came from — by trade, by service-area polygon, by dispute status, and by the second-pass write-up to Google. Not the "you got 142 leads this month" headline; the line-level evidence the audit tier is meant to deliver. The breakdown is the one row that tells a buyer whether their LSA spend is producing the lead shape they think it is.
4. Recommendations doc
Same shape every month: one paragraph per line, one number per row, one chart per pillar. GBP adjustments, ad-account adjustments, lead-source rewrites, and the second-pass write-ups that the next month's audit will measure against. The recommendations doc is the artifact the audit month hands you — and the one that closes the cycle before the next month starts.
A finished audit, each month
Three artifacts the audit month always ships.
The GBP audit artifact grounds the audit. The ad-account audit artifact reads against the LSA account. The lead-source breakdown pulls the prior month's screened leads into a row-level read. Same shape, every month, against the same four-item scope.
Every month, the same artifacts, the same row count, the same format. That is the product.
Intake
Four fields. We reply within one business day.
We do not redirect to a sales-call scheduler and we do not auto-send a brochure. The form lands in the same intake queue every LSA Audit tier request arrives in, and we email back the GBP & LSA access checklist within one business day.
What’s not included
Pretty much everything outside the LSA audit month.
The scope is flat on purpose. If a buyer needs ongoing day-to-day LSA management or paid-search work, they need a different engagement — not a wider version of this one. The exclusions below are explicit.
- No daily bid adjustments — LSA leads are screened, not bid on per auction
- No PPC ad creation outside LSA (Google Ads, Microsoft Ads, Meta)
- No website rebuilds, CRO experiments, or landing-page work outside GBP-linked LPs
- No reputation-management sweeps beyond the audit-flagged GBP items
- No SEO article writing — that is the SEO Articles tier, a separate engagement
FAQ
The questions buyers ask before subscribing.
Scoping, access posture, refund / cancel stance. Five quick answers in the same shape as the storefront FAQ.
Pricing
Flat $790/mo. The audit month is the same number every month.
LSA spend passes through at cost — the fee covers the audit artifact, not the media. Cancel before the next renewal; no exit clause, no hand-off period.
Checkout is wired but payments are not yet enabled at the operator level — the buy button posts to /api/checkout today and will live-fire the moment Stripe billing is turned on.
- Flat $790/mo — no hourly meter, no scoping call
- Four LSA audit deliverables per month — GBP audit, ad-account audit, lead-source breakdown, recommendations doc
- Cancel before the next renewal — no penalty, no notice period
Related reading
Start an audit month
$790/mo. One recommendations doc each month. Same four-item scope, same cadence.
Subscribe to the Local Services Ad Audit tier and we will be in touch within one business day with the GBP & LSA access checklist and the audit kickoff.