One month of Slatelock deliverables, on one screen.
What hits your inbox when you subscribe to a Slatelock tier — three real-shaped artifacts, one per active tier, the same shape every buyer receives. No pitched-together demo, no cherry-picked hero piece: this is the month the work looks like.
Tier 1 — SEO Articles
What a month of SEO Articles looks like.
Four ~1,200-word articles, published on the buyer’s domain across the month, plus a one-page end-of-month report. The working titles below are the kind of cluster a Slatelock buyer gets — not a sample-of-the-month write-up.
- Editorial brief + topic cluster — locked in Week 2 of the month
- Internal-link pass against the buyer’s existing pillar pages
- On-publication to WordPress / Webflow / Ghost (no-NCMS handoff required)
- One-page end-of-month report (rankings, clicks, calls) — matches the SEO Articles detail page
Mar 4, 2026
Is a $400/month SEO retainer worth it for a one-location service business?
A flat $400/mo SEO retainer sounds like a deal until you ask what the agency is actually shipping. We walked twelve months of buyer-side data to figure out when a small retainer works, and when the work is just a monthly report with no compounding underneath.
Mar 11, 2026
Google Business Profile, LSA, and organic SEO — how to split the work between them
Three channels that all look like "local search," but they answer different buyer questions and reward different moves. The shape of the work shifts depending on which one is doing the heavy lifting for your trade and your service area.
Mar 18, 2026
The four-article cluster: why a Slatelock SEO Articles month is 4 pieces, not 12
A four-piece cluster ships, links, and reports against the same single topic every month. Twelve thin pieces do not. We unpack why the cluster shape wins on small-team budgets, and what gets sacrificed when an agency briefs you into a higher monthly count.
Mar 25, 2026
When to fire your SEO agency — and what to ask before you sign the next one
A short checklist for small-business owners on the third renewal of an SEO engagement that is not moving numbers. The same five questions catch most of the bad-fit retainers, and the answers reveal whether the next engagement will be different or just reshuffled.
End-of-month report
Every month, the same cluster shape, the same report shape. That is the product.
Tier 2 — Shopify Tweaks
Shopify Tweaks — a compact sample.
Before-and-after framing on a single theme-level finding, then a batch of small compounding fixes shipped against it. The combination is the artifact the buyer sees every month — never a discovery doc, never a strategy backlog.
Before
Hero illustration on mobile was a 1.8MB PNG, delivered a CLS of 0.31 on 4G, and tanked the PLP LCP by ~0.9s.
After
Re-encoded to AVIF, served at desktop-only dimensions, lazy-loaded below the fold, and added <link rel="preload"> on the actual hero image so the LCP element resolves on the first byte.
Tweak list shipped
- PLP: sticky add-to-cart tested above the fold
- PDP: gallery consolidated from 3 rows to 1 swipable row
- PDP: alt text rebuilt for the actual product shots
- Schema: product + offer JSON-LD markup added
- Checkout: shipping disclosure rewritten against the actual cart questions
- Klaviyo: abandoned-cart flow copy tightened to a single 4-email sequence
- Theme: largest-contentful-paint shifted off the hero image
- Lighthouse mobile perf: 62 → 91
Tier 3 — Google Ads Rebuild
Google Ads Rebuild — a compact sample.
One audit finding before, one restructure summary after, and the exact same shape a rebuild-month buyer receives. The rebuild ledger below mirrors the/packages/google-ads-rebuilddetail page — that is what ships every month, not a sales-call composite.
Audit finding
14 campaigns / 38 ad groups — 60% of spend overlapped on 4 query themes, and 3 of the 4 landing pages they pointed at had been A/B-testing against a variant that was turned off nine months ago.
7 sections audited before any restructure decision was made.
Restructure to ship
STAG → SKAG, with each ad-group mapped to a single landing-page route.
Every month, the same format, the same numbers. That is the product.
Pick a tier
One month of fixed-scope output, billed monthly.
Every tier is the same shape every month, priced the same way, with the same cancel before renewal. The samples above are the artifact — the prices and the four tiers live on one screen at /pricing.